Analyze complex datasets to uncover trends, optimize marketing efforts, and enhance customer engagement strategies.

Develop KPI tracking systems and dashboards to provide real-time business insights for leadership teams.

Perform forecasting and market trend analysis, ensuring strategic decisions are data-driven and future-proof.

Optimize reporting workflows, reducing manual efforts and increasing accuracy for data visualization and performance tracking.

Leverage Salesforce CRM and Marketing Cloud to track customer behavior, segmentation, and campaign effectiveness.

Optimize data synchronization between platforms, ensuring accurate tracking of leads, conversions, and customer lifetime value.

Implement automation strategies in Marketing Cloud Journey Builder and Automation Studio, improving efficiency in customer communication.

Ensure compliance and data integrity, enforcing best practices for security, privacy, and regulatory requirements.

Identify inefficiencies in workflows and implement solutions to streamline operations and reduce costs.

Automate reporting and data integration, minimizing manual errors and improving decision-making speed.

Enhance cross-functional collaboration, ensuring data-driven decisions are integrated across marketing, sales, and customer service teams.

Refine customer journey processes, aligning business goals with user experience improvements.

Work closely with C-suite executives, marketing teams, and sales leaders to align data insights with business objectives.

Translate business needs into technical requirements, working with development teams to enhance system functionalities.

Conduct business case evaluations, providing data-backed recommendations to optimize revenue and customer retention.

Facilitate workshops and training sessions, ensuring teams understand and leverage analytics for business growth.

Developed comprehensive dashboards to track marketing campaign ROI, leading to a 15% increase in conversion rates.

Analyzed customer lifetime value (CLV) and acquisition costs, helping refine marketing spend and reduce CAC by 20%.

Conducted A/B testing and audience segmentation, leading to a significant lift in engagement and sales performance.

Led cross-departmental data analysis projects, aligning marketing, sales, and operations teams with a unified growth strategy.

Developed business case presentations to C-suite executives, influencing key strategic decisions based on data insights.

Established data governance best practices, ensuring all teams had accurate, accessible, and secure business intelligence.

Automated manual reporting processes, saving dozens of work hours per month while improving accuracy.

Implemented CRM integrations that improved lead tracking and conversion reporting, strengthening sales alignment.

Identified workflow bottlenecks and recommended optimizations that reduced operational costs and increased productivity.