Skilled in leveraging the Salesforce Marketing Cloud Suite to execute data-driven, multi-channel marketing campaigns that enhance customer engagement and business growth. Proficient in email automation, customer journey mapping, audience segmentation, and campaign optimization to deliver personalized and impactful marketing experiences.

Journey Builder & Automation Studio – Develop and manage automated customer journeys, ensuring seamless communication across email, SMS, and web.

Email Studio & AMPscript – Create dynamic, personalized email campaigns using AMPscript for advanced customization and segmentation.

Data Management & Integration – Ensure data integrity, compliance, and synchronization across Salesforce platforms to support accurate reporting and targeting.

Marketing Analytics & Performance Tracking – Monitor campaign metrics, engagement trends, and conversion rates to optimize marketing strategies and ROI.

Cross-Platform Integration – Align Marketing Cloud with Pardot, Sales Cloud, and other Salesforce solutions to create a unified customer experience.

Designed and executed automated customer journeys using Journey Builder and Automation Studio, streamlining lead nurturing, onboarding, and retention campaigns.

Created personalized email campaigns with AMPscript and dynamic content, improving engagement and conversion rates.

Developed segmentation strategies to target specific customer demographics across email, SMS, and social platforms.

Built custom dashboards and reports to track campaign performance, engagement trends, and conversion rates, allowing teams to make data-driven decisions.

Monitored email deliverability and sender reputation, implementing best practices to optimize inbox placement.

Conducted A/B testing and audience analysis, refining marketing strategies for higher open rates and click-through rates.

Integrated Salesforce Marketing Cloud with Sales Cloud, Pardot, and external databases, ensuring seamless data flow and accurate reporting.

Maintained data security and compliance, implementing GDPR, CAN-SPAM, and privacy regulations to safeguard customer information.

Ensured real-time synchronization of marketing data, allowing for precise audience targeting and campaign personalization.

Provided technical support and platform maintenance, identifying and resolving system errors, automation failures, and data discrepancies.

Managed user roles and permissions, ensuring team members had the right access while maintaining system security.

Facilitated training and best practices adoption, empowering teams to leverage Marketing Cloud effectively.

Created engaging, conversion-focused email templates using AMPscript for dynamic personalization.

Developed multi-step automation sequences in Journey Builder, optimizing customer touchpoints across the buyer journey.

Increased open and engagement rates through data-driven email strategies and A/B testing.

Monitored email performance metrics to maintain strong sender reputation and inbox placement.

Ensured GDPR, CAN-SPAM, and global compliance across all email communications.

Implemented IP warming strategies and domain authentication to enhance deliverability rates.

Implemented advanced segmentation strategies to ensure highly personalized email experiences.

Integrated Salesforce CRM data to automate email triggers based on customer behavior and purchase history.

Built custom email journeys to nurture leads, re-engage inactive users, and boost retention rates.

Improved email conversion rates through strategic content personalization and dynamic email elements.

Provided campaign reports and insights to optimize future email marketing efforts.Worked closely with cross-functional teams to align email marketing efforts with overall marketing objectives.

Integrated Salesforce CRM with Marketing Cloud to automate lead nurturing, customer engagement, and retention campaigns.

Configured Marketing Cloud Connect settings to enable bidirectional data flow, ensuring accurate customer insights for segmentation and personalization.

Utilized Sales & Service Cloud data to trigger automated marketing journeys, delivering timely, personalized content to customers.

Developed custom audience segments based on CRM data, enhancing campaign precision and engagement.

Leveraged Einstein AI and predictive analytics to identify customer behaviors and improve marketing effectiveness.

Provided cross-platform reporting, delivering insights on marketing ROI, lead conversions, and customer journey effectiveness.

Managed Data Stream and Contact Builder to unify customer profiles, improving targeting accuracy and campaign efficiency.

Ensured seamless synchronization of contacts, leads, and opportunities for real-time updates across Marketing Cloud and Salesforce CRM.

Resolved sync issues and performance bottlenecks, ensuring fast, accurate data exchange without duplication.

Implemented Business Unit hierarchies to efficiently manage multiple brands and regions within Salesforce Marketing Cloud.

Developed naming conventions and folder structures for streamlined asset organization and accessibility.

Ensured efficient data segmentation to prevent subscriber overlap and maintain targeted marketing campaigns.

Implemented content sharing strategies for reusable assets, reducing redundant work across Business Units.

Monitored campaign performance across Business Units, providing insights to optimize regional and brand-specific strategies.

Worked closely with stakeholders and marketing teams to align Business Unit goals with enterprise-wide marketing objectives.

Established custom roles and permissions to regulate user access and maintain data security.

Maintained Business Unit-specific compliance settings to align with regional regulations and customer preferences.

Set up audit trails and access logs to monitor activity across multiple Business Units.

Designed and implemented data governance policies, ensuring Marketing Cloud aligns with global data protection laws.

Developed custom consent management frameworks, ensuring users receive only the marketing communications they’ve opted into.

Monitored data handling across Business Units, preventing unauthorized access and ensuring proper segmentation of customer data.

Conducted privacy impact assessments (PIAs) to evaluate potential compliance risks in marketing automation workflows.

Implemented role-based access controls (RBAC), limiting data access based on user roles and responsibilities.

Developed incident response plans to quickly address data breaches, security concerns, or compliance violations.

Implemented email authentication protocols (SPF, DKIM, DMARC) to prevent spoofing and enhance email security.

Maintained suppression lists and opt-out functionality, ensuring compliance with email marketing regulations.

Conducted deliverability audits, resolving blacklisting, spam complaints, and sender reputation issues.

Created internal training programs to educate teams on data privacy, compliance, and ethical marketing practices.

Developed compliance checklists and audit reports, ensuring all marketing activities meet legal and regulatory requirements.

Provided ongoing privacy and security updates, keeping teams informed about changing regulations and best practices.