With expertise in user experience (UX) design and strategy, I oversee the entire design lifecycle—from research and ideation to wireframing, prototyping, and implementation. My approach combines data-driven decision-making, user-centered design, and cross-team collaboration to create engaging, accessible, and high-performing digital experiences.

Lead and manage UX design projects, ensuring alignment with business goals and user needs.

Develop UX roadmaps and design strategies, optimizing usability and user engagement.

Establish UX best practices, standardizing processes for consistency, scalability, and efficiency.

Ensure accessibility and inclusivity, implementing WCAG and UX heuristics for diverse audiences.

Work with product managers, developers, and marketers to align UX strategy with business growth.

Advocate for UX in stakeholder meetings, ensuring design is prioritized in decision-making.

Mentor and guide teams on UX principles, fostering a user-first culture within organizations.

Redesigned customer onboarding flows, reducing drop-off rates and improving retention.

Developed data-driven UI improvements, leading to measurable boosts in engagement and sales.

Worked with marketing and sales teams, ensuring UX aligns with branding, messaging, and customer expectations.

Conduct user research, surveys, and usability testing, ensuring design decisions are backed by real insights.

Analyze user behavior and feedback, leveraging analytics to optimize designs for better performance.

Develop user personas and journey maps, understanding pain points and improving customer experiences.

Facilitate stakeholder interviews and workshops, aligning business objectives with user needs.

Led UX research and design strategies for digital products, improving conversion rates and retention.

Implemented UX design systems, streamlining workflows and ensuring brand consistency across platforms.

Enhanced mobile and web experiences, increasing usability scores and customer satisfaction.