I worked with a Print-on-Demand Production Company specializing in  high-quality, customizable products for a global selling network, catering to both B2B and B2C markets. We provide seamless, on-demand printing solutions, allowing businesses and entrepreneurs to scale effortlessly without the burden of inventory management. With cutting-edge printing techniques, a diverse product catalog, and a commitment to quality, efficiency, and innovation, we empower sellers to bring their creative visions to life while ensuring exceptional customer experiences worldwide

Marketing & CRM Specialist | Salesforce Marketing Cloud Expert

Team Leadership & Strategy

• Hire, Train, and Manage a team of four, ensuring productivity and growth.
• Collaborate with Leadership – Work directly with CEO & COO to align marketing initiatives with strategic business goals.

Marketing Campaigns & Customer Engagement

• Craft & Execute Campaigns – Develop marketing strategies to support new product launches and customer engagement.
• Customer Outreach & Training – Expand the customer base through targeted outreach and educational programs.
• Weekly Newsletters – Create and optimize email campaigns to drive sales and increase product turnover.

Salesforce Marketing Cloud Expertise

• Journey Builder, Automation Studio, Email Studio – Build and manage multi-channel campaigns.
• AMPscript & Personalization – Utilize AMPscript for advanced email personalization.
• User & Data Management – Oversee user accounts, customizations, email templates, and automation rules.
• Data Integrity & Compliance – Ensure secure data flow, maintain privacy standards, and adhere to global regulations.
• Marketing Cloud Troubleshooting – Identify and resolve issues to maintain seamless operations.

Data Analysis & Performance Optimization

• Campaign Performance Tracking – Monitor, generate reports, and analyze data trends to enhance marketing strategies.
• Tech-Driven Growth – Leverage the full tech stack to meet weekly, monthly, and quarterly performance goals.

Business Analyst | Data-Driven Strategy & Optimization

Sales, Marketing & Customer Insights

• End-to-End Analytics – Provide comprehensive business analytics across sales, marketing, customer care, production, and customer acquisition costs.
• Data-Backed Decision Making – Translate raw data into actionable insights to optimize business performance and revenue growth.
• KPI Tracking & Reporting – Develop and maintain dashboards to monitor key performance indicators (KPIs) across all business functions.

Process Optimization & Efficiency

• Operational Improvements – Identify inefficiencies in workflows and recommend data-driven solutions to streamline operations.
• Sales & Revenue Forecasting – Leverage data models to predict trends, assess demand, and improve sales strategies.
• Customer Journey Analysis – Track and evaluate customer interactions to enhance retention, engagement, and acquisition strategies.

CRM & Marketing Cloud Integration

• System & Data Management – Ensure seamless data flow between platforms (Salesforce Marketing Cloud, CRM, automation tools) for accurate reporting.
• Data Quality & Compliance – Maintain data integrity while adhering to security and global compliance regulations.

Stakeholder Collaboration & Strategic Execution

• Cross-Functional Communication – Work closely with executive leadership, sales teams, and marketing strategists to align on business objectives.
• Full Tech Stack Utilization – Implement and analyze business intelligence tools to support weekly, monthly, and quarterly goals.

Procurement & Product Sourcing Specialist

Global Trend & Market Analysis

• Trend Identification – Analyze global market trends to source innovative products that align with customer demand.
• Competitive Research – Track industry developments and emerging technologies to stay ahead of market shifts.
• Data-Driven Product Strategy – Leverage insights to introduce high-demand products that drive customer engagement and revenue growth.

Product Sourcing & Supplier Negotiation

• Strategic Sourcing – Identify and establish partnerships with reliable suppliers for quality and cost-effective products.
• Cost & Quality Optimization – Balance affordability and premium quality to maximize customer satisfaction and profitability.
• Cutting-Edge Print Techniques – Research and integrate advanced printing technologies to enhance product offerings and customization.

Revenue Growth & Business Impact

• Customer-Centric Product Selection – Curate and expand product lines to support sales growth and market differentiation.
• Supplier Relationship Management – Maintain strong vendor partnerships to ensure product availability, quality control, and supply chain efficiency.
• Sales & Profitability Alignment – Align procurement strategies with business objectives to boost customer acquisition and retention.

Customer Care & Operations Management

Leadership & Team Development

• Hire, Train, and Manage a high-performing team of eleven, ensuring efficiency, strong customer interactions, and a problem-solving mindset.
• Coaching & Professional Growth – Provide ongoing training and mentorship, empowering team members to handle complex customer needs with confidence.
• Process Optimization – Identify gaps in workflows and implement streamlined solutions to improve response times, issue resolution, and overall service quality.
• Crisis & Escalation Management – Oversee and resolve escalated customer concerns while training staff on de-escalation strategies.

Direct Customer Engagement & Expectation Management

• Customer-First Approach – Act as a direct point of contact for customers, handling inquiries, troubleshooting issues, and providing proactive solutions.
• Expectation & Relationship Management – Set realistic expectations while maintaining a high level of customer satisfaction and trust.
• Feedback Integration – Collect and analyze customer feedback to improve products, services, and overall user experience.
• Personalized Support – Offer tailored assistance to customers, ensuring their needs are met efficiently and effectively.

Cross-Functional Collaboration & Stakeholder Engagement

• Project & Operations Coordination – Work closely with executives, sales, marketing, production, and development teams to align projects with customer needs.
• Bridging Customer Insights & Business Strategy – Use firsthand customer interactions to provide valuable insights for marketing, product development, and operational improvements.
• Service Innovation & Continuous Improvement – Regularly assess support strategies to implement new tools, policies, and customer engagement tactics that drive business growth.

Data-Driven Strategy & Performance Optimization

• Monitor & Improve Customer Metrics – Analyze customer satisfaction scores, service efficiency, and resolution times to refine support strategies.
• Technology & CRM Utilization – Leverage automation tools, CRM systems, and support platforms to enhance team productivity and customer communication.
• Scalability & Growth – Develop strategies that allow customer care to scale efficiently as the company expands.

Circuit, Oil on canvas 200cm x 130cm