I lead brand strategy, customer engagement, and product growth for Rachel Rofé Enterprises (RRE), ensuring the business remains competitive and adaptable to seasonal goals. My role involves developing brand identity, managing customer contact lists, creating training content using Kajabi, and executing customer acquisition strategies. I oversee weekly newsletters, product rollouts, and new product sourcing to drive growth while implementing social media strategies to enhance digital presence. Through a data-driven approach, I help RRE stay ahead of market trends, strengthen customer relationships, and expand its reach in the evolving e-commerce landscape.

Created and refined brand identity to adapt to seasonal business goals and market demands.

Developed a dynamic marketing strategy to drive customer engagement, sales, and brand visibility.

Maintained and managed customer contact lists to support targeted outreach and retention.

Designed and executed customer acquisition strategies to expand reach and improve conversion rates.

Crafted and sent weekly newsletters to keep audiences informed, engaged, and connected to the brand.

Led product rollouts to introduce new offerings and maintain a fresh, competitive product lineup.

Sourced innovative new products to ensure continued growth and market differentiation.

Managed training creation and content development using Kajabi, providing educational resources for customers and partners.

Designed and implemented social media strategies to enhance brand awareness and customer interaction.

Leveraged digital marketing tools to build an engaged online community and boost brand loyalty.